When Cash-Cows Collide… MS and Apple Spat over Office on iOS
These days, both Microsoft and Apple derive a significant portion of their revenue from what are – effectively – ‘cash cows’, with relatively small investment costs giving large – and continuing – returns.. Now, the companies are fighting over two of these.. MS Office from Microsoft, and the App Store from Apple.. http://allthingsd.com/20121211/microsoft-pressing-apple-to-take-a-smaller-cut-on-sales-inside-office-for-ios/ Basically, both think that … Continue reading →