MS Surface – Killing Itself?
Microsoft seems to be hell-bent on upsetting its partners again, at a time when it really can’t afford to do so. Someone has thought Microsoft should be more like Apple (again?) and do it all itself, with regards to Windows RT and the newly-announced ‘Surface’ tablet..
Not surprisingly, OEMs who were planning Windows RT devices are now adopting a wait-and-see attitude, to see how well Microsoft’s pioneering device sells in the real world, currently dominated by Apple and the Android Army..
Microsoft – whatever Steve Ballmer thinks – is not – and never will be – another Apple.. A potential third competitor in the ARM Tablet business may well turn out to be dead-on-arrival, thanks to Microsoft’s arrogance and bad business judgement..
© Robert Gadsdon, 2012
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